Chickzilla was the inofficial prelaunch-event of the design event “Designmonat Graz” in the year 2011. This guerilla-action also advertised for the publication “bok bok book”, which was created by Fh-Joanneum’s Communication-Design students.
The project simulated an invasion of gigantic chickens, taking place at the old town of Graz. This was made by art installations simulating chicken’s tracks like gigantic footprints, eggs, feathers, dung, sound and shadows, but the chicken itself was never shown.
At the end a flashmob went through the city trying to kill the mother-chicken, but actually it was hunted down by another party and so the angry mob had to content theirselves with some warm chicken soup and the presentation of “bok bok book”.
university of applied sciences Fh Joanneum | Graz
task:
guerilla marketing campaign
(flashmob pictures © Bastian Meier)